Shine a Light on Breast Cancer

Breast Cancer Awareness (BCA) Month is well underway and while there are a sea of pink products are helping support the cause, Estee Lauder have introduced a social media program to help give a voice to the campaign.

'Shine a Light on Breast Cancer' is a social media program that invites individuals to share the all important message that early detection saves lives through a facebook application and the BCAcampaign.com website.  The theme of the campaign is "Together. Connect. Communicate. Conquer. For a future Free of Breast Cancer".

The Shine a Light on Breast Cancer campaign encourages people to take virtual action in lighting the world pink through a global online dialogue sharing messages of hope and inspiration.

You can find out more at the BCA Facebook page, the BCACampaign website and of course on twitter @BCACampaign.

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