Wednesday, 24 February 2010

French Connection Spring/Summer 2010

Regular readers of my blog may have noticed I love French Connection. It's my absolute favourite brand for any occasion ... so as you can imagine I was excited to see their spring/summer 2010 offerings.

For the coming season they not only have another fantastic collection that will leave me beg, borrowing and stealing but the new ad campaign to accompany it looks set to be as iconic as the legendary FCUK campaign from a few years back.

The uber cool new ad campaign is thought provoking with a tongue-in-cheek analysis of 'the man' and 'the woman'. Handing out advice through witty slogans written in 'Franglais' shall we say, while models showcase the spring/summer collection. The visuals are simple yet provocative and the message humorous yet keeps the collection as the focus. These are the kind of images I would frame and put on my wall - thats how much I love them!

The MAN


The WOMAN


Campaigns like this really bring out the geek in me (I studied Advertising at Uni) and i'm looking forward to hearing what everyone else thinks of it .... and the collection itself. I am already lusting after the Bella Jumpsuit, the Mister Magic Jacket and not to mention FC's infamous strapless Wizard Dress in yellow! Love.

What do you think of the new campaign, love or hate? And what are you lusting after from the Collection?

x
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