Tuesday 24 May 2011

Scottish Fashion Awards 2011

Long time readers of this blog might remember I attended last years "Oscars of Scottish Fashion" ... The Scottish Fashion Awards at Glasgow Science centre ... I posted about it here ... here ... and here.


I was lucky enough to attend last year and it was fabulous evening where i got to indulge myself mingling with fellow bloggers, journalist, fashion writers, musicians and models.  
Vogue.com's Dolly Jones, the amazing Jonathan Saunders and event founder Tessa Hartman


The event is run in association with Vogue.com with all awards voted for by an industry panel.  However this year there is a surprise twist to the awards with the Fashion Icon Award being voted for by you! 


Sponsored by Capital FM, a shortlist of nominees can be voted for online with the 4 finalists being announced before the night and the winner presented with their gong on at the evening festivities.   This is the only award at the prestigious event that is not voted by an industry panel. 


2011 Fasion Icon Nominees are:

Gerard Butler
Tilda Swinton
George Lamb
Freya Mavor 
Karen Gillan
Laura McMonagle
Sharleen Spiteri
Sam Robertson
Amy McDonald
Kelly McDonald


It's an eclectic mix of nominees and not all will be familiar or an obvious choice for the title but as Tessa Hartman founder of the event observes "with the strength of social media, there are people on there that might not be high profile but again, are highly influential in their respective fields".

Last year's host, Laura Whitmore wearing Graeme Black


It's an exciting night for Scottish Fashion and you can show your support and have your say in who wins Scottish Fashion Icon 2011 by going to www.scottishfashionawards.com and registering your vote under the Fashion Icon tab.


The awards will be held on Wednesday 15th June and by registering your vote you will automatically be entered into a prize draw to win 2 VIP After Show Party tickets! Get your gladrags ready...! 


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